Latest News for: Media campaigns

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Advertise.com CEO, Daniel Yomtobian, Explains Specific Key Metrics of Social Media Campaigns That Must Be Tracked

The Associated Press 18 Oct 2021
With regard to determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best indicator, says , marketers should also consider utilizing customer satisfaction ...
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Andanar eyes 'sustainable' 'advocacy-driven' communications for gov't media

Manila Bulletin 18 Oct 2021
Communications Secretary Martin Andanar said that sustainable communication which advocates for actionable responses to societal issues should be introduced in government media ... Meanwhile, the PCOO’s Office of the Global Media and Public Affairs (OGMPA) is also spearheading the on-the-ground engagements of the DL campaign.
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Jillian Robredo, Frankie Pangilinan join online meet with supporters in Hong Kong

Manila Bulletin 18 Oct 2021
Vice President Robredo spoke of the importance of a people’s campaign, citing the outpouring public support, both online and offline, for her candidacy ... Clad in pink, Jillian and Frankie have taken to social media to express their support for their parents ... They painted their social media posts pink, Robredo’s fresh campaign color.
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How an early bet on digital marketing is helping Chennai-based agency Social Beat reap rich rewards

Your Story 18 Oct 2021
So, how did they tackle these challenges? With a ROI-driven approach where we focussed only on business outcomes and not on metrics like the number of likes and social media followers our campaigns were garnering, answers Vikas ... He said the pandemic pushed digital mediums to become a mainstay for marketing campaigns.
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PDM leaders to discuss anti-govt protests, rallies in meeting today

The News International 18 Oct 2021
In separate telephonic conversations with Akhtar Mengal, Aftab Sherpao, and Professor Sajid, Fazl conferred upon launching the anti-inflation campaign ... During a media talk in Islamabad, Fazl said that the Opposition will launch a "full-fledged campaign against inflation", as soon as the celebrations of Eid Milad un Nabi conclude.
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Commentary: Western media and its compulsive anti-China bias

People Daily 18 Oct 2021
18 (Xinhua) -- Western media purportedly claim to be unbiased and fact-oriented ... What these media outlets fail to ... Much to the disappointment of these news media, the vicious disinformation campaign attempting to drive a wedge between foreign investment and China has come up short.
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Xinhua Commentary: Western media and its compulsive anti-China bias

Xinhua 18 Oct 2021
18 (Xinhua) -- Western media purportedly claim to be unbiased and fact-oriented ... What these media outlets fail to ... Much to the disappointment of these news media, the vicious disinformation campaign attempting to drive a wedge between foreign investment and China has come up short.
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Namewee and Kimberley Chen blocked on Weibo after releasing satirical duet

Straits Times 18 Oct 2021
TAIPEI - China's social media platform Weibo has blocked the accounts of controversial Malaysian rapper Namewee and Australian singer Kimberley Chen after they released a satirical duet, according to a report on the Taiwan News website on Saturday (Oct 16) ... memes on social media.
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Bongbong to supporters: 'Give Rappler another chance'

Manila Bulletin 18 Oct 2021
18, called on supporters to end a hate campaign against Rappler, saying that the online media firm should be given “another chance to find honesty in their heart.” ... Marcos aired the appeal even as many social media users have started to question Rappler’s own credibility as the Facebook fact-checker in the Philippines.
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Ashwin Reveals What His Daughter Said After He Wore India's T20 WC Jersey

NDTV 18 Oct 2021
Ravichandran Ashwin took to social media to share a hilarious exchange with his daughter ahead of Indias campaign in the 2021 ICC T20 World Cup ... .
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Local support for Robredo swells

Manila Bulletin 18 Oct 2021
Some local officials from the cities of Cagayan De Oro and Iloilo have committed to support Vice President Leni Robredo in her presidential run in the May 2022 elections ... (Jerry Trenas /Facebook) ... The presidential aspirant, in her reply, said ... READ ... They painted their social media posts pink, Robredo’s fresh campaign color ... READ. ‘A people’s campaign’ ... .
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Spiraling price-hike Patience of people wearing thin

The News International 18 Oct 2021
The public anger and severe criticism of the government, particularly on social media, has awakened the opposition from deep slumber to join hands with the masses and stage protests ... The people have accelerated their campaign on social media against increase in prices of daily use commodities.
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Ben Roberts-Smith’s backers at Seven commissioned secret report into war crime allegations, court hears

The Observer 18 Oct 2021
Seven West media had an interest in receiving the report, because it was indemnifying the legal fees that Mr Roberts-Smith had been incurring for some time ... Moses said the stories against Roberts-Smith were a “scurrilous campaign by a media rival”, and Roberts-Smith was being “subjected to this attack because of his employment by Seven West Media” ... .
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A different candidate in unusual elections

Manila Bulletin 18 Oct 2021
WALA LANG. THE RELUCTANT POLITICIAN Dr. Galicano C. Apacible. Demosthenes would have been speechless over democracy Pinoy style. Our founding fathers set the tone ... Galicano C ... As planned, Apacible spent nothing and hardly spoke during the campaign. Without mass or social media then, campaigning meant rallies in town after town ... Some are stuck in memory.
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Governments urged to increase girls' digital literacy

Ghana Web 18 Oct 2021
Ms Princess Keteku, a second year General Arts student of Kpando Senior High School, has urged government to take necessary steps to increase girls' digital literacy ... She said not only could girls inspire innovative and creative solutions, but they could guide and contribute to future policies, research and programming, and media campaigns ... .

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